Analytical Methods for the Analysis of Managerial Risk in the Marketing

Svetlana Bradutan

Romanian Statistical Review Supplement, 2013, vol. 61, issue 2, 101-105

Abstract: Within forecasts based on single estimations the risk due to uncertainty is not considered. Yet they continue to be widely used in practice in different areas of marketing such as the return on investments, discounted flow of benefits of a project, the average annual benefit of an investment a.s.o.

Keywords: management; marketing; risk; uncertainty; method; decision; economy; forecast; benefit; advantage; the estimation process (search for similar items in EconPapers)
JEL-codes: D81 M31 (search for similar items in EconPapers)
Date: 2013
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.revistadestatistica.ro/suplimente/2013/2_2013/srrs2_2013a14.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rsr:supplm:v:61:y:2013:i:2:p:101-105

Access Statistics for this article

More articles in Romanian Statistical Review Supplement from Romanian Statistical Review Contact information at EDIRC.
Bibliographic data for series maintained by Adrian Visoiu ().