Brand Management in Business to Business Markets - Particularities of Business to Business Markets, Branding and Brand Equity -
Andrei Buiga (),
Raluca Dragoescu and
Additional contact information
Zoica Nicola: „ARTIFEX” University of Bucharest
Romanian Statistical Review Supplement, 2013, vol. 61, issue 2, 200-204
Brands are often thought to be the preserve of consumer markets, but even for commodity products where products are apparently purchased on price, brands have a value in business markets too. In business markets purchasers are often buying the quality of supply rather than just the product itself and often pass on the quality of component brands as evidence of quality to their own customers. Establishing a brand and reputation for quality of delivery is an essential part of successful business to business marketing.
Keywords: brand; branding; management; business to business (search for similar items in EconPapers)
JEL-codes: M21 M31 (search for similar items in EconPapers)
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:rsr:supplm:v:61:y:2013:i:2:p:200-204
Access Statistics for this article
More articles in Romanian Statistical Review Supplement from Romanian Statistical Review Contact information at EDIRC.
Bibliographic data for series maintained by Adrian Visoiu ().