SME Branding

Constantin Coderie and Dan Nastase
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Dan Nastase: „Artifex” University of Bucharest

Romanian Statistical Review Supplement, 2013, vol. 61, issue 2, 219-223

Abstract: Branding means cultivating the reputation. This is a continuous action, which includes the product, brand, company and competition. Business management is obliged to cultivate its own brand taking into account market signals and of competition. These signals can be perceived in relation to market position occupied by each brand at a time, but its prospects of maintaining a competitive market.

Keywords: brand; market; competition; management; branding (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:rsr:supplm:v:61:y:2013:i:2:p:219-223

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