Advertising Influence on Market

Dan Nastase
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Dan Nastase: „Artifex” University of Bucharest

Romanian Statistical Review Supplement, 2014, vol. 62, issue 1, 48-50

Abstract: A consistent advertising budget does not guarantee a successful advertising campaign. Two companies can spend the same amount of work and get results that completely different. Research demonstrates that creative messages may have greater importance for the success of advertising campaigns than money spent. No matter how big the budget, this activity can be successful only if the ads attract attention and effectively communicate messages.

Keywords: actual consumer; advertising; assessment; commercial; environmental; impact; market; message (search for similar items in EconPapers)
Date: 2014
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