Enhancing Student Relationship Management with Social Media Marketing

Iva Vojinovic, Aleksandra Labus and Borko Kovacevic
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Iva Vojinovic: Faculty of Organizational Scince
Aleksandra Labus: Faculty of Organizational Scince
Borko Kovacevic: Microsoft, Serbia

Romanian Statistical Review Supplement, 2014, vol. 62, issue 6, 60-74

Abstract: This paper presents an application of social media marketing of a higher educational institution. Performance of higher educational institutions on social media and social media marketing usage, have as a goal improving their business operations, the credibility and implementation of the student relationship management concept. This paper presents student relationship management model of a higher educational institution on social media. It describes social media marketing implementation, specifically for social networks, as well as a model of social media metrics. The main aim of this paper is to improve the process of student relationship management, and emerging brand of the Laboratory for e-business by applying social media marketing.

Keywords: Internet media plan; Social Media; Social Media Marketing; Social Media Metrics; Student Relationship Management (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:rsr:supplm:v:62:y:2014:i:6:p:60-74

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