Profilul gospodariilor care economisesc – instrument important in segmentarea pietei bancare

Andreea Cambir, Cornelia Barti, Sofica Musat and Gheorghe Emanoil Vaida
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Andreea Cambir: Institutul National de Statistica
Cornelia Barti: Institutul National de Statistica
Sofica Musat: Institutul National de Statistica
Gheorghe Emanoil Vaida: Institutul National de Statistica

Romanian Statistical Review Supplement, 2015, vol. 63, issue 12, 57-65

Abstract: Segmentarea pietei bancare joaca un rol foarte important in strategia de marketing, permitand diferentierea ofertei si propunerea de produse specifice si adaptate pentru fiecare segment de piata.

Keywords: venituri; profilul gospodariilor; economisire; depuneri; comportament financiar (search for similar items in EconPapers)
JEL-codes: D14 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:rsr:supplm:v:63:y:2015:i:12:p:57-65

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