INTERNATIONAL MARKETING AND GLOBAL MARKETING – DELIMITATION, COMPARISONS AND STRATEGIC APPROACHES

Mugurel Popovici
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Mugurel Popovici: „Artifex” University of Bucharest

Romanian Statistical Review Supplement, 2017, vol. 65, issue 8, 74-79

Abstract: Internationalization and globalization are concepts that are both current and important, so complex and likely to be approached in more and more diverse ways. Equally, international marketing and global marketing are invoked more often, along with classic” marketing and competing with the latter, which tends to remain more and more in the area of theory. Hence the confrontations of ideas, many of them extremely constructive, especially after marketing has far exceeded the borders of corporations or states. So far, everything is absolutely normal. Globalization so often invoked by economists, sociologists and politicians, especially after the fall of the „Iron Curtain” of East European Communism, has expanded rapidly on economic and social notions.

Keywords: globalization; international marketing; global marketing; delimitation; comparisons; strategies (search for similar items in EconPapers)
JEL-codes: F60 M31 (search for similar items in EconPapers)
Date: 2017
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