Factors Influencing Market Penetration of TakÄ ful Industry in Malaysia: (1985-2008)
Omaima El Tahir Babikir Mohamed,
Syed Othman Alhabshi () and
International Journal of Management Sciences, 2013, vol. 1, issue 12, 470-481
This research provides insights into the factors influencing TakÄ ful penetration rate of the Malaysian TakÄ ful industry for the period 1985â€“2008. Its objective is to identify the factors that influence the market penetration from the perspective of TakÄ ful participants. Data was collected through a survey and was analyzed using SPSS software. Employed techniques was Cross Tabulation & Chi-Square tests. It was found that the factors influencing TakÄ ful penetration were age, gender, religion, marital status, education, income, awareness, product varieties, and knowledge of staff and agents of TakÄ ful. The research findings suggest the need to increase product varieties, training of staff and agents to enhance their product knowledge, technical and ShariÄƒh knowledge as well as to intensify the level of awareness.
Keywords: TakÄ ful; Market; Penetration; Malaysia (search for similar items in EconPapers)
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