Entrepreneurial Strategic Planning on Business Performance: Relationship between Marketing and Business Performance

Che Mohd Zulkifli Che Omar, Ahmad Haris, Anas Tajudin and Nur Fadiah Abd Hadi

International Journal of Management Sciences, 2014, vol. 2, issue 9, 418-425

Abstract: Strategic planning that includes the characteristics of entrepreneurship, and marketing are crucial to performance of a business within a business environment that is very challenging and competitive nowadays. This article explores inter-relationships of entrepreneurial strategic planning, marketing and relation of both to business performance.

Keywords: strategic planning; business performance; marketing (search for similar items in EconPapers)
Date: 2014
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