Overcoming the Barriers of International Chinese Direct to Consumer E-commerce: The Case of Ali Express

David J. DiRusso

International Journal of Management Sciences, 2015, vol. 6, issue 4, 196-203

Abstract: This paper offers detailed insight into the growing phenomenon of Chinese E-commerce directed towards sales in the United States. Such ventures appear to be growing strongly in popularity and have the potential to open up greater choice as well as the boon of lower prices to consumers. Despite these potential advantages, significant barriers exist due to differences in geography, language and culture. This paper uses website statistics, social media statistics, and consumer review data to offer a detailed identification and discussion of these barriers along with potential solutions and insights for future research into the area.

Keywords: E-commerce; Internet Marketing; Chinese Commerce; International Commerce; International Marketing (search for similar items in EconPapers)
Date: 2015
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