Rethinking Sustainable Development through Communication: The Linguistic Implications of Vernacular Radio Stations Call-In Programmes

Boaz Maloba

Studies in Social Sciences and Humanities, 2014, vol. 1, issue 4, 171-178

Abstract: Global warming and climate change are issues that have occupied the world at large with nations grappling with finding solutions to stop the devastating effects. There is urgent need for countries especially in the developing world to find ways through which the masses can be educated on development of programs that would foster environmental sustainability. Presently in Kenya, FM radio stations, especially those broadcasting in vernacular languages are making a definite impact on civic education of the mass society and strengthening the development of more democratic cultures. They also provide a forum through which possibilities of reaching a wider population and educating them through a language they understand and have a sense of belonging to is achievable. If well harnessed, the FM technology would be the best avenue through which attitudes and habits towards sustainable environmental education can be developed. Vernacular radio stations take care of the social and cultural diversity and are adequately localized to cater for the broader and poorer layers the society. The focus of this paper is to rethink the policy the government through vernacular radio stations can adopt and redo the programs to embrace environmental sustainable development to combat the threats of climate change. It will also endeavor to recommend ways of developing policy to direct programs to educate listeners on environmental sustainable development. This is part of an on-going study on Linguistic Politeness and Gender Identity on Mulembe FM call-in shows.

Keywords: Vernacular radio stations; Education; Environmental Sustainable (search for similar items in EconPapers)
Date: 2014
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