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College Textbook Publishing

Bob Carbaugh

The American Economist, 2016, vol. 61, issue 2, 191-203

Abstract: Based on the author’s many years of experience in college textbook publishing, this article discusses three topics relevant to the textbook-publishing business: (a) the motivations of the author and publisher regarding revenue maximization versus profit maximization, (b) the reimportation of textbooks as an impediment to the international price-discrimination practices of publishers, and (c) the effects of mergers among publishers. Each of these topics is an application of undergraduate microeconomic theories and principles.

Keywords: profit maximization; reimportation; price discrimination; mergers (search for similar items in EconPapers)
JEL-codes: A10 D40 L11 M20 (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1177/0569434516652035

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Handle: RePEc:sae:amerec:v:61:y:2016:i:2:p:191-203