Research Methods in Advertising

Daniel Starch

The ANNALS of the American Academy of Political and Social Science, 1923, vol. 110, issue 1, 139-143

Date: 1923
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Persistent link: https://EconPapers.repec.org/RePEc:sae:anname:v:110:y:1923:i:1:p:139-143

DOI: 10.1177/000271622311000114

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