What the American Association of Advertising Agencies Does to Make Advertising Scientifically More Effective

Stanley Resor
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Stanley Resor: American Association of Advertising Agencies

The ANNALS of the American Academy of Political and Social Science, 1924, vol. 115, issue 1, 124-129

Date: 1924
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Persistent link: https://EconPapers.repec.org/RePEc:sae:anname:v:115:y:1924:i:1:p:124-129

DOI: 10.1177/000271622411500118

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