Can Standardization Reduce Advertising Costs?

Hugh Elmer Agnew
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Hugh Elmer Agnew: Marketing, New York University

The ANNALS of the American Academy of Political and Social Science, 1928, vol. 137, issue 1, 253-258

Date: 1928
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Persistent link: https://EconPapers.repec.org/RePEc:sae:anname:v:137:y:1928:i:1:p:253-258

DOI: 10.1177/000271622813700137

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