Criteria of Marketing Efficiency

Theodore N. Beckman
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Theodore N. Beckman: Ohio State University, Columbus

The ANNALS of the American Academy of Political and Social Science, 1940, vol. 209, issue 1, 133-140

Date: 1940
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Persistent link: https://EconPapers.repec.org/RePEc:sae:anname:v:209:y:1940:i:1:p:133-140

DOI: 10.1177/000271624020900115

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