Cultural Indicators: The Case of Violence in Television Drama

George Gerbner

The ANNALS of the American Academy of Political and Social Science, 1970, vol. 388, issue 1, 69-81

Abstract: The cultural transformation of our time stems from the extension of the industrial-technological revolution into the sphere of message-production. The mass production and rapid distribution of messages create new symbolic environments that reflect the structure and functions of the institutions that transmit them. These institutional processes of the mass-production messages short-circuit other networks of social communication and superimpose their own forms of collective consciousness—their own publics—upon other social relationships. The consequences for the quality of life, for the cultivation of human tendencies and outlooks, and for the governing of societies, are far-reaching. Informed policy-making and the valid interpretation of social behavior require systematic indicators of the prevailing climate of the changing symbolic environment. A central aspect of cultural indicators would be the periodic analysis of trends in the composition and structure of message systems cultivating conceptions of life relevant to socialization and public policy. Findings of studies of the portrayal of violence in network television drama illustrate the terms of such analysis, and demonstrate the need for more comprehensive, cumulative, and comparative information on mass-cultural trends and configurations.

Date: 1970
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Persistent link: https://EconPapers.repec.org/RePEc:sae:anname:v:388:y:1970:i:1:p:69-81

DOI: 10.1177/000271627038800108

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