College Textbook Publishing in the 1970s

Phillip Whitten

The ANNALS of the American Academy of Political and Social Science, 1975, vol. 421, issue 1, 56-65

Abstract: Two-thirds of all books purchased each year in the United States are bought in an educational context. Yet very little has been written about educational publishing in general and college textbooks in particular. This article presents a general discussion of college textbooks, covering their role in American higher education; the economics of textbook publishing; the ways in which texts are created; constraints on innovation in text publishing; and the concept of the “managed†textbook.

Date: 1975
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Persistent link: https://EconPapers.repec.org/RePEc:sae:anname:v:421:y:1975:i:1:p:56-65

DOI: 10.1177/000271627542100107

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