Story of Milk Mantra: Growth and Sustenance in a Complex Emerging Market

Kalpana Sahoo and Lalatendu Kesari Jena

Business Perspectives and Research, 2022, vol. 10, issue 3, 396-414

Abstract: This case is developed to discuss various leadership styles and strategies that are necessary for Milk Mantra in order to expand and sustain growth in complex emerging markets. The protagonist in this case is Srikumar Misra, founder and CEO of Milk Mantra. He is faced with serious challenges as the organization plans to expand into new markets across India. This case talks about the dreams, aspirations, and the dent that the company has left in the history of dairy business and the plans of expansion it has for the future. The leadership evolution for the company is very strategic with the changing business focus. This case illustrates the understanding, in depth, about the evolution and growth of the company, and the current obstacles being faced by the firm. The analysis of the case study is more suited for postgraduate students in general and specifically for the students of general management programs and human resource management programs.

Keywords: Dairy; expansion; innovation; strategy; leadership (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:sae:busper:v:10:y:2022:i:3:p:396-414

DOI: 10.1177/22785337211024928

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