Special Issue on: “Understanding Smart Consumers—Shifting Paradigms in Marketingâ€

Ranjan Chaudhuri, Anjali Chopra and Salil Khetani

Business Perspectives and Research, 2024, vol. 12, issue 3, 341-343

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:sae:busper:v:12:y:2024:i:3:p:341-343

DOI: 10.1177/22785337241226763

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