Azad Products (Pvt.) Ltd: The Challenges Ahead

Jashim Uddin Ahmed, Anwar Sadat Shimul and Shahid Hossain

Business Perspectives and Research, 2017, vol. 5, issue 1, 100-109

Abstract: Abstract This case study investigates key competitive advantages, opportunities, and challenges faced by Azad Products (Pvt.) Ltd (hereinafter referred to as APPL)—a pioneer in printing service company of Bangladesh. Over the last three decades, the company has gone through the dynamics of ever-changing consumer tastes and preferences embraced with technological shifts. The company develops diverse products consisting of greeting cards, calendars, view cards, posters and so on. APPL is the first ever company in Bangladesh to bring forth a complete printing solution encompassing such a broad product categories. Its impressive list of products entails a myriad of strategic issues regarding supply chain activities, future expansion plan, and current challenges faced. After 35 years of its successful operation, now, APPL is considering a strategic plan for sustainable growth and market leadership in the coming years. This case is an effort to probe further into this promising company’s strategic elements and future potential.

Keywords: Bangladesh; greeting card; printing and publishing; Azad Products (search for similar items in EconPapers)
Date: 2017
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/2278533716671634 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:busper:v:5:y:2017:i:1:p:100-109

DOI: 10.1177/2278533716671634

Access Statistics for this article

More articles in Business Perspectives and Research
Bibliographic data for series maintained by SAGE Publications ().