Fasten Your Seatbelts: A Case Study on Online Travel Portals in India

Shreyas Venkatesh and Mrinmoy Majumder

Emerging Economy Studies, 2021, vol. 7, issue 2, 127-134

Abstract: This case unravels the market dynamics and consolidation of online travel portals in India whose strong buoyant force ushered a new era for the Indian start-up ecosystem. Several talented and risk-taking individuals followed the vestiges of global technology start-ups and found avenues amalgamating technologies and customers’ need for better services. Based on existing narratives and secondary data, this case delves deep into the decision dilemma covering a wide range of challenges such as capital crunch, market forces, and nuances of mergers and acquisitions (M&A). Furthermore, this case helps in understanding the decisions and the rationale behind them in a high growth start-up ecosystem.

Keywords: Startup India; online travel portals; tech startup; travel bookings; market strategy (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:sae:emecst:v:7:y:2021:i:2:p:127-134

DOI: 10.1177/23949015211070413

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