Customer Retention in a Competitive Power Market: Analysis of a ‘Double-Bounded Plus Follow-ups’ Questionnaire

Yongxin Cai, Iraj Deilami and Kenneth Train

The Energy Journal, 1998, vol. 19, issue 2, 191-215

Abstract: A model is developed and estimated that forecasts the share of an electric utility's customers who would switch to a competitor under various price discounts and service attributes (reliability, renewable power, energy conservation assistance, and customer service.) The method builds upon previous double-bounded dichotomous choice procedures, extended to account for the multi-attribute nature of electric power service.

Keywords: Electricity markets; regulations; Electricity utilities; competition; customer surveys (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:sae:enejou:v:19:y:1998:i:2:p:191-215

DOI: 10.5547/ISSN0195-6574-EJ-Vol19-No2-12

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