Measuring Switching Costs in the Italian Residential Electricity Market

Marco Magnani, Fabio M. Manenti and Paola Valbonesi

The Energy Journal, 2024, vol. 45, issue 2, 189-208

Abstract: Residential electricity markets in European countries are still characterized by low consumer engagement, especially where regulated and liberalized markets coex- ist. Using an original dataset on 2015–2018 prices for the Italian electricity mar- ket, augmented with the number of residential consumers, we study the presence and magnitude of switching costs—i.e., time-based and cognitive-based costs on consumers changing providers—in the liberalized market. We find that switch- ing from the incumbent involves high costs—almost as high as the yearly energy expenditure—while switching from competitors is less expensive. We also carry out two counterfactual analyses. In the first, we show that consumers would have incurred lower average switching costs over the years had the market been less concentrated. In the second, we simulate how switching costs could evolve once regulated prices are phased out, and the market is fully liberalized.

Keywords: Switching costs; Retail electricity market; Liberalization; Consumer behavior; Firm reputation (search for similar items in EconPapers)
Date: 2024
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Working Paper: Measuring Switching Costs in the Italian Residential Electricity Market (2022)
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Persistent link: https://EconPapers.repec.org/RePEc:sae:enejou:v:45:y:2024:i:2:p:189-208

DOI: 10.5547/01956574.45.2.mmag

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