Geodemographics in Practice: Developments in North America

R Flowerdew and W Goldstein
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R Flowerdew: Institute for Market and Social Analysis, 344 Dupont Street, Toronto, Ontario M5R 1V9; Department of Geography, University of Lancaster, Lancaster LA1 4YB, England
W Goldstein: Compusearch Market and Social Research Ltd, 16 Madison Avenue, Toronto, Ontario M5R 2S1, Canada

Environment and Planning A, 1989, vol. 21, issue 5, 605-616

Abstract: Commercial applications of geodemographic data and associated techniques of market analysis are described from the perspective of companies in North America. After a discussion of the development of the industry and the types of data and services available, some important current trends are identified. Possible developments in the short-term future are reviewed, and the paper concludes with an evaluation of the prospects for the industry.

Date: 1989
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Persistent link: https://EconPapers.repec.org/RePEc:sae:envira:v:21:y:1989:i:5:p:605-616

DOI: 10.1068/a210605

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