Store Location Planning: Its Role in Marketing Strategy

A Collins
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A Collins: Head of Marketing, Freemans Ltd, 139 Clapham Road, London SW99 0HR, England

Environment and Planning A, 1989, vol. 21, issue 5, 625-628

Abstract: The role of location strategy within the context of a multiple retailer's overall marketing strategy is examined. The author also looks at some of the techniques now being applied by retailers to provide the information needed to make better location decisions.

Date: 1989
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Persistent link: https://EconPapers.repec.org/RePEc:sae:envira:v:21:y:1989:i:5:p:625-628

DOI: 10.1068/a210625

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