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The Value of Making an Extra Effort: Campaign Spending and Electoral Outcomes in Recent British General Elections—A Decomposition Approach

C J Pattie and Ron Johnston
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C J Pattie: Department of Geography, University of Sheffield, Sheffield S10 2TN, England

Environment and Planning A, 1996, vol. 28, issue 11, 2081-2090

Abstract: An increasing volume of research has shown that the amount which British political parties spend on constituency campaigns at general elections is related to their relative performance there. Because parties are better able to mobilise campaign resources where they are already electorally strong, and because they tend to remain strong in the same parts of the country over long sequences of elections, however, there are technical problems in separating out the ‘real’ impacts of campaign spending from those which reflect prior strength. A two-stage modelling procedure is introduced here which allows such separation: it provides strong evidence that where parties spend more than the average for a constituency of a certain type, they garner electoral rewards accordingly.

Date: 1996
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Persistent link: https://EconPapers.repec.org/RePEc:sae:envira:v:28:y:1996:i:11:p:2081-2090

DOI: 10.1068/a282081

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