Real Estate Advertising and Intraurban Place Meaning: Real Estate Sales Consultants at Work

Harvey C Perkins, David C Thorns and Bronwyn M Newton
Additional contact information
Harvey C Perkins: Environment, Society and Design Division, PO Box 84, Lincoln University, Lincoln 7640, New Zealand;
David C Thorns: Department of Sociology and Anthropology, University of Canterbury, PO Box 4800, Christchurch 8140, New Zealand;
Bronwyn M Newton: Environment, Society and Design Division, PO Box 84, Lincoln University, Lincoln 7640, New Zealand;

Environment and Planning A, 2008, vol. 40, issue 9, 2061-2079

Abstract: We examine the mediating role of real estate agency in the residential housing market with reference to intraurban place meaning. Our focus is on real estate advertising because it is the central mediating technique used by sales consultants to incorporate and extend the market activities of a range of actors whose interests and needs are intertwined in the interpretation and representation of people's houses and homes, and those parts of the city in which they are located. We therefore discuss the process of making and deploying such advertising and the ways real estate sales consultants help continually to reinvigorate the meaning of suburbs and other urban localities.

Date: 2008
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://journals.sagepub.com/doi/10.1068/a39191 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:envira:v:40:y:2008:i:9:p:2061-2079

DOI: 10.1068/a39191

Access Statistics for this article

More articles in Environment and Planning A
Bibliographic data for series maintained by SAGE Publications ().