An Evolutionary Perspective on Internet Adoption by Retailers in the Netherlands

Ron Boschma () and Jesse W J Weltevreden
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Jesse W J Weltevreden: Netherlands Institute for Spatial Research (RPB), PO Box 30314, 2500 GH The Hague, The Netherlands;

Environment and Planning A, 2008, vol. 40, issue 9, 2222-2237

Abstract: The paper analyses from an evolutionary perspective how retailers respond and adapt to business-to-customer e-commerce. As such, the paper explores the diverse behavior of retailers with respect to the adoption of e-commerce. In particular, it empirically examines the extent to which the adoption of Internet strategies is affected by firm-specific features (eg habit of entrepreneur, routines of firms), network relationships, and geographical proximity. Logistic regression analyses of 643 independent retailers in the Netherlands suggest that geography matters, when other factors are controlled for. That is, the probability of having an Internet strategy increases significantly (a) when more relevant knowledge is locally available; (b) the more demanding local customers are; and (c) the less rivalry is present locally.

Date: 2008
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Citations: View citations in EconPapers (9)

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Working Paper: An evolutionary perspective on Internet adoption by retailers in the Netherlands (2006)
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Persistent link: https://EconPapers.repec.org/RePEc:sae:envira:v:40:y:2008:i:9:p:2222-2237

DOI: 10.1068/a3972

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