The reputation-building process and spatial strategies of creative industries: A case study of product design firms in Taipei

Cheng-Yi Lin

Environment and Planning A, 2017, vol. 49, issue 1, 186-204

Abstract: Extant research has increasingly recognized that local reputation determines creative firms’ competitiveness. However, current research over-emphasizes that the spatial cluster facilitates the innovation dynamic of creative industries rather than investigating whether the trans-local dynamic of trade fairs and competitions underpins the reputation-building process of local creative industries. This paper contributes to exploring the reputation-building process and spatial strategy of creative industries through a case study of product design firms in Taipei. Drawing on a qualitative methodology, this paper analyses 35 in-depth interviews with product design company executives, concluding that the spatial strategy of product design firms situated in the Taipei city context must acknowledge local strategic advantage and increasingly build a reputation through connections to trans-local design fairs and competitions. Meanwhile, the reputation-building process reflects that product design firms must capture and negotiate symbolic value through a strategic co-presence in local, regional, and global temporary event spaces. Finally, the process and strategies imply that the design industry needs a new form of intervention in latecomer cities to respond to the uneven development of the global design economy.

Keywords: Product design industry; reputation; design fair; competition (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:sae:envira:v:49:y:2017:i:1:p:186-204

DOI: 10.1177/0308518X16667297

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