Consumer Choice of Shopping Centre—A Hypergeometric Model

K Beavon and A Hay
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K Beavon: University of the Witwatersrand, Johannesburg, South Africa
A Hay: University of Sheffield, England

Environment and Planning A, 1977, vol. 9, issue 12, 1375-1393

Abstract: The paper identifies the role of consumer choice models in relating consumer behaviour to observed characteristics of shopping centres. A hypergeometric model of consumer choice, assuming a finite set of ranked alternatives and limited searching in random order, is then introduced and developed to model situations where tied ranks exist. The properties of the model are illustrated using hypothetical values for the model parameters and it is shown to yield results relevant to a fuller understanding of consumer shopping movements.

Date: 1977
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Persistent link: https://EconPapers.repec.org/RePEc:sae:envira:v:9:y:1977:i:12:p:1375-1393

DOI: 10.1068/a091375

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