Evaluating Design Alternatives Using Conjoint Experiments in Virtual Reality

Jan Dijkstra, Jos van Leeuwen and Harry Timmermans

Environment and Planning B, 2003, vol. 30, issue 3, 357-367

Abstract: In this paper the authors describe the design of an experiment based on conjoint measurement that explores the possibility of using the Internet to evaluate design alternatives. These design alternatives are presented as panoramic views, and preferences are measured by asking subjects which alternative they prefer from a choice set of design alternatives. The approach is illustrated by using the design of office spaces as an example.

Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:sae:envirb:v:30:y:2003:i:3:p:357-367

DOI: 10.1068/b12932

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