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Cut-off Models for the ‘Go-Home’ Decision of Pedestrians in Shopping Streets

Wei Zhu and Harry Timmermans

Environment and Planning B, 2008, vol. 35, issue 2, 248-260

Abstract: Many behavioral and nonbehavioral models have been proposed to model pedestrian behavior. Among these, pedestrians' decision processes have not been explicitly modeled. Utility-maximizing models have been prominently used, but these models may be misspecified owing to their unrealistic assumptions. As an alternative, this paper proposes cut-off models based on the satisficing heuristic founded in bounded rationality theory. The go-home decision of pedestrians in Wang Fujing Street, Beijing, is taken as an example. Results of a multinomial logit model and three cut-off models with increasing complexity are compared. The results show that the cut-off models can fit the data equally as well as the multinomial logit model, suggesting that satisficing heuristics not only have theoretical advantages but also statistical power. Introducing a decision engagement module before the satisficing decision module significantly improves the cut-off model and supports the hypothesis of a hierarchical decision process.

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:sae:envirb:v:35:y:2008:i:2:p:248-260

DOI: 10.1068/b3396

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