The Geography of Internet Adoption by Independent Retailers in the Netherlands

Jesse W J Weltevreden, Oedzge A L C Atzema, Koen Frenken, Karlijn de Kruif and Frank Oort
Additional contact information
Jesse W J Weltevreden: Netherlands Institute for Spatial Research (RPB), PO Box 30314, 2500GH The Hague, The Netherlands

Environment and Planning B, 2008, vol. 35, issue 3, 443-460

Abstract: So far, the literature on Internet adoption by retailers has paid little attention to spatial variables. Using data on approximately 12 000 independent retailers, we investigate the geographical diffusion of Internet strategies in the Netherlands. In particular, we examine to what extent Internet adoption differs among shopping centers, cities, and regions, while accounting for organizational variables. Results suggest that independent retailers at city and village centers are more likely to adopt information-only and online sales strategies than independents located at shopping centers at the bottom of the retail hierarchy. Furthermore, independent retailers in large(r) cities have a higher probability of adopting the Internet than their counterparts in small(er) cities. On the regional level, the likelihood of Internet adoption is higher for independent retailers in core regions than for independents in the periphery. Thus, geography seems to matter for Internet adoption by independent retailers.

Date: 2008
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
https://journals.sagepub.com/doi/10.1068/b33032 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:envirb:v:35:y:2008:i:3:p:443-460

DOI: 10.1068/b33032

Access Statistics for this article

More articles in Environment and Planning B
Bibliographic data for series maintained by SAGE Publications ().