Interpretive Analysis as an Evaluative Tool: The Case of Mustard.UK.Com, a High-Growth Small Business Programme

Dean Patton, Susan Marlow, Monder Ram and Kul Sanghera
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Kul Sanghera: Birmingham Chamber and Business Link, Chamber of Commerce House, 75 Harborne Road, Edgbaston, Birmingham B15 3DH, England

Environment and Planning C, 2003, vol. 21, issue 6, 813-824

Abstract: The authors suggest that a more interpretist analysis of policy design, development, and implementation that takes into account antecedent factors, context, reflective change, and user and advisor perception and expectations would make a significant contribution to the field of policy evaluation. This concept is considered further using a qualitative assessment of the West Midlands response, Mustard.UK.Com (Mustard), to the government's High Growth Start-Up scheme set out in the Department of Trade and Industry's Competitiveness White Paper in 1998. The assessment has three elements: first, an exploration of the extant literature to identify any relevant antecedent factors that may have informed or influenced the decisionmaking process when the West Midlands response was being developed; second, a review of the procedure by which the various parties involved in the implementation of Mustard created a framework within which a workable support programme could be delivered; third, the extent to which Mustard has been successful in meeting the objectives of those stakeholders involved in the programme is considered.

Date: 2003
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