Investigating the impact of Corporate Social Responsibility on Competitive Performance: An Empirical Study Based on Panel Data Analysis

Miklesh Prasad Yadav and Neena Sinha

FIIB Business Review, 2021, vol. 11, issue 2, 165-173

Abstract: The present study examines the impact of corporate social responsibility (CSR) on competitive performance of Indian companies. The proxies for the CSR and competitive performance are CSR expenditure and price to book ratio, respectively. The study is based on the 32 companies awarded by CII-ITC Sustainability Awards during 2010–2011 to 2017–2018. After collecting the data of price to book ratio, leverage, CSR expenditure and revenue of entire sample companies, panel data regression has been used to observe the impact of CSR on competitive performance. The results reveal insignificant relationship between CSR and competitive performance. It is noticed that firms do not have a CSR strategy that unifies the diverse range of a company’s philanthropic initiatives under one umbrella. Hence, the present study suggests to embed CSR into the company’s core business strategy.

Keywords: Corporate social responsibility; competitive performance; sustainability awards; strategy (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/23197145211015443 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:fbbsrw:v:11:y:2021:i:2:p:165-173

DOI: 10.1177/23197145211015443

Access Statistics for this article

More articles in FIIB Business Review
Bibliographic data for series maintained by SAGE Publications ().