What, Why and How ‘Shared Goals’ Are Important in Academic Research? What Is There for Marketing Scholars?

Sudhir Rana

FIIB Business Review, 2024, vol. 13, issue 3, 283-285

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:sae:fbbsrw:v:13:y:2024:i:3:p:283-285

DOI: 10.1177/23197145241247591

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