Artificial Intelligence, Digital Trends and Globalization: Future Research Trends

Vanessa Ratten

FIIB Business Review, 2024, vol. 13, issue 3, 286-293

Abstract: Artificial intelligence is rapidly changing businesses based on digital trends and globalization. The aim of this article is to focus on emerging research trends regarding artificial intelligence that will influence global business management. This is significant as there have been rapid changes recently regarding artificial intelligence, including the surge in interest in generative forms. This article summarizes the trends taking place in the adoption process of artificial intelligence and what business managers need to do in order to increase their competitiveness. A brief history of how artificial intelligence has developed is stated, along with the main international business uses for artificial intelligence. Implications at the managerial and policy levels are stated that highlight the relevance and interesting nature of artificial intelligence in international business.

Keywords: Artificial intelligence; digital technology; international business; technology entrepreneurship; big data; data analytics; machine-based learning (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:sae:fbbsrw:v:13:y:2024:i:3:p:286-293

DOI: 10.1177/23197145231222774

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