Paris Bakery: Implementing Omnichannel Strategy in the Consumer Value Chain

Sanjay Mohapatra and Amiya Prava Das

FIIB Business Review, 2025, vol. 14, issue 2, 142-150

Abstract: Paris Bakery, established in 2013, was one of the leading bakery food chains in Bhubaneswar, Odisha. In January 2019, the founder of the Paris Bakery, Mr. Jaynarayan Pujapanda, decided to use technology (particularly omni channel strategy) to expand and consolidate his market to different locations. However, he was skeptical about the investment and benefits from this approach. While omnichannel would help him to understand consumer behaviors better and predict the demand, the technology backbone required to achieve the scale was a point of contention. His research and discussions with experts had indicated that this approach is guaranteed to be a delightful experience for the customers, provided this strategy took care of the diversity of consumers taste and preferences. Known for his modesty and honesty among his stakeholders, decided to use omnichannel as the backbone for consolidation and growth.

Keywords: Bakery products; cloud kitchen; omnichannel; webrooming; showrooming (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:sae:fbbsrw:v:14:y:2025:i:2:p:142-150

DOI: 10.1177/23197145211020719

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