Application of Social Media to Word of Mouth Marketing and Promotion of Luxury Brands

Sandeep Bhanot

FIIB Business Review, 2012, vol. 1, issue 2, 9-15

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:sae:fbbsrw:v:1:y:2012:i:2:p:9-15

DOI: 10.1177/2455265820120202

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