Consumer Ethnocentrism and Preference for Foreign Products in India

Amanpreet Kang and Mamta Mohan

FIIB Business Review, 2012, vol. 1, issue 3-4, 33-41

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:sae:fbbsrw:v:1:y:2012:i:3-4:p:33-41

DOI: 10.1177/2455265820120309

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