Impact of Kids Endorsement on the Buying Behavior of their Parents

Garima Malik and Ch. Abhinav Guptha

FIIB Business Review, 2012, vol. 1, issue 3-4, 59-68

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:sae:fbbsrw:v:1:y:2012:i:3-4:p:59-68

DOI: 10.1177/2455265820120312

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