Marketing TV Serials in India and Successful Ones- A Study

Susobhan Goswami

FIIB Business Review, 2013, vol. 2, issue 4, 45-52

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:sae:fbbsrw:v:2:y:2013:i:4:p:45-52

DOI: 10.1177/2455265820130408

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