Examining Linkages between Brand Image and Purchase Intention of Green Products: The Moderating Role of Perceived Benefits

Komal Nagar and Shivani Rana

FIIB Business Review, 2015, vol. 4, issue 2, 63-72

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:sae:fbbsrw:v:4:y:2015:i:2:p:63-72

DOI: 10.1177/2455265820150211

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