Kiddie Junction: The Challenges Ahead

Rupal Chowdhary, Seema Jhala, Ankit Walia and Rashmi Badjatya

FIIB Business Review, 2018, vol. 7, issue 2, 100-104

Abstract: Kiddie Junction is a unique set-up of day care, playschool and evening classes. * The organization was started in 2011 by women entrepreneur Chetna Satija who thought of providing the facility of day care, play group and evening classes. The aim of the organization was not only profit maximization but also to give something more to the society by women empowerment, education and make a difference in the society. With her efforts in the right direction, the organization started with 6 kids in the year 2011 which rose to 30 kids in the next year, and now after 7 years, the organization has almost 100 kids. Quite satisfied with the growth of her organization, Chetna was in dilemma whether to start her own branches catering to different areas of Indore or start giving franchisee and other option such as shifting to bigger premises and increase the number of kids admitted in the school.

Keywords: women entrepreneur; playgroup; marketing efforts; challenges ahead (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:sae:fbbsrw:v:7:y:2018:i:2:p:100-104

DOI: 10.1177/2319714518782501

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