An Analysis of Emerging Patterns of Consumption in the Age of Globalization and Digitalization

Hamid Yeganeh

FIIB Business Review, 2019, vol. 8, issue 4, 259-270

Abstract: Abstract This paper analyzes emerging patterns of consumption in the modern world marked by the forces of globalization and digitalization. The study adopts a multidisciplinary approach and relies on the existing literature to identify seven key trends including the rise of the global middle class, urbanized consumption, glocalization, shortening products lifecycles, the rising cost of consumers’ attention, digital consumers, and the collaborative consumption. The findings and implications are discussed and some avenues for future research are suggested.

Keywords: Consumption; consumers’ behaviour; digitalization; digital consumer; globalization; glocalization; collaborative consumption (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:fbbsrw:v:8:y:2019:i:4:p:259-270

DOI: 10.1177/2319714519873748

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