The Role of Organizational Trust and JOY in Organization’s Strategic Behaviour

Majdi A. Quttainah

FIIB Business Review, 2020, vol. 9, issue 1, 42-54

Abstract: Abstract The concepts of Organizational Trust (OT) and JOY have changed substantially both denotatively and conceptually over the span of past years. This article reveals the insights, understands and explores the conundrum of OT and JOY. The study involves breaking down the transient sentiment of JOY and traces the impact it shares on OT. We endeavour to break down applicable arbiters and arbitrators that may impact JOY and association trust. It is found that consumers trust less without JOY and buy less without OT. This implies that retailers should put in a constant effort into JOY, which would lead to clear market understanding of their customers demand and taste. Along these lines, the connection among Organization Trust and JOY can be described as commonly affecting a consumer’s feelings and experiences by focusing on the positive and negative events. The use of a survey method handles the moderating impact of OT on repurchase intentions of customers. Early exists of customers direct an impact on repurchasing adversely.

Keywords: JOY; Organizational Trust; strategic behaviour; sentiments; theories of emotions (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/2319714519872855 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:fbbsrw:v:9:y:2020:i:1:p:42-54

DOI: 10.1177/2319714519872855

Access Statistics for this article

More articles in FIIB Business Review
Bibliographic data for series maintained by SAGE Publications ().