Challenges to US Marketing

Roman R. Andrus

Foreign Trade Review, 1977, vol. 11, issue 4, 403-413

Abstract: Change seems to be a modern constant. The response of American marketing institutions to seven different contemporary forces-ranging from inflation and shortages to activist pressures-are examined. They clearly illustrate the opportunistic perspective of US marketing institutions.

Date: 1977
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Persistent link: https://EconPapers.repec.org/RePEc:sae:fortra:v:11:y:1977:i:4:p:403-413

DOI: 10.1177/0015732515770406

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