Robert East, Malcolm Wright and Marc Vanhuele, Consumer Behavior: Applications in Marketing, South Asia Edition. New Delhi: SAGE Publications India Pvt. Ltd, 2009, Pp. 334, Rs 395 (ISBN: 978-81-321-0315-8[Pb])

Neena Sondhi
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Neena Sondhi: Professor of Marketing International Management Institute New Delhi. E-mail: neenasondhi@imi.edu

Global Business Review, 2010, vol. 11, issue 2, 314-316

Date: 2010
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DOI: 10.1177/097215091001100214

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