A Structural Equation Analysis of the Animosity Model of Foreign Product Purchase in Egypt

Mohamed M. Mostafa
Additional contact information
Mohamed M. Mostafa: Mohamed M. Mostafa is affiliated with New York Institute of Technology, Bahrain Campus, School of Management, Bahrain. E-mail: mostafa@usa.com

Global Business Review, 2010, vol. 11, issue 3, 347-363

Abstract: At times, imported brands have become linked with animosity and cultural clashes. This study investigates the influence of consumer animosity on the purchase behaviour of Egyptian consumers regarding Israeli products. Using a large sample of 776 consumers, the animosity model of foreign product purchase has been tested in an Arab non-Western context. The survey results provide reasonable support for the validity of the proposed model. Specifically, the findings from the structural equation model confirm the influence of consumers’ ethnocentrism and consumer animosity on their product judgements and actual purchase behaviour via the mediator role of willingness to purchase. This study contributes to the literature of consumer animosity by examining the animosity model of foreign product purchase in Egypt where virtually no studies have been conducted. The study helps marketers and policy makers to fine-tune their marketing programmes in the Arab world.

Keywords: Consumer animosity; consumer behaviour; consumer ethnocentrism; product boycotts; Egypt (search for similar items in EconPapers)
Date: 2010
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/097215091001100303 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:globus:v:11:y:2010:i:3:p:347-363

DOI: 10.1177/097215091001100303

Access Statistics for this article

More articles in Global Business Review from International Management Institute
Bibliographic data for series maintained by SAGE Publications ().